Noble Group’s vision to create a world-class distribution hub in Angola and beyond leverages strategic alliances to remain competitive, access new markets, and create and share synergy. The group has developed strategic partnerships to contract-manufacture international and local brands utilizing state-of-the-art manufacturing facilities available within the group besides its distribution infrastructure with equal opportunity. These brands hope to partner with Noble Group to use its capabilities and infrastructure to access the Central and West African markets. The group aims to support local communities through building a sustainable and effective supply chain.

Noble Distribution is a predominant arm of the Group that forms the lifeline of backward and forward integration, serving the Group’s industries, wholesale, and retail. It is one of the biggest distribution entities in Angola, delivering specific local marketing and trade promotion activities, conducting consumer sampling and merchandising, and much more. It has five sub-distributors that supply products to more than 30 large traders and distributors across Angola.

With the youngest demographics and fastest-growing middle class in Angola, it has indeed generated one of the largest consumer markets in southwest Africa. Noble Distribution explored this opportunity by applying its expertise to create a world-class distribution hub in Angola.

The aim is to make international and local brands available and visible at key purchase points including wholesale, retail, e-business, and others. Major international brands have entrusted Noble Distribution with making their brand presence a success in this part of Africa. The Group represents some of the world’s finest FMCG and own brands (manufactured by Noble Group) in each sector.

Noble Distribution connects backward and forward integration, making the Group more self-reliant and resilient to adverse market challenges.